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Showing posts from April, 2013

Probably The Most Important Sales Skill of All

Here is a 4-step process to help you hone your ability to sell successfully.
It doesn't matter how good your service, product, idea or vision is. It doesn't matter how smart you think you can be with your marketing. It doesn't matter how 'funtastically' charismatic and knowledgeable you are. If you can't close the deal, your business, your marketing and sales effort is just a waste of time and energy. The best way to learn essential sales skill is to understand how the good sales people prepare and close deals. Here is a four step process that a driven and hungry sales professional can follow:

1.  Start with the end in mind by "thinking like a closer."
The "great closers" of the sales world share these three characteristics:
They're prompt. When closers get a hot sales lead, they're on it immediately. If they sense the time is right, they close the deal, right then and there.They're persistent. When closers know that they've got …

Your 30-secs Elevator Sales Pitch is Dead... Fix it now!

The stinky, old and boring elevator sales pitch is dead. Yet, most sales people are still using it! Duh! 
Refer to these 4 tips to strategise and create a sales pitch that doesn't sound like it was written in 1900s.
"The elevator speech is dead, or at least it should be," says Cliff Suttle, author of The Anti-Elevator Speech. "Elevator speeches are too long, too boring, and too pushy."
Based on his sales training, he said, "Most sales trainer highlighted that an elevator speech is a pre-planned 30-second-to-two-minute response to the question 'So what do you do?'". Business people today have become hyper-sensitive to commercials. If anything even hints at being sales-y or fake sounding, people will tune out. "The goal of networking is not to gather sales leads, but to start genuine relationships and that begins with a conversation, not a sales pitch." says Suttle.
Suttle has created a system that replaces the old, worn-out elevator sp…